Terms of Service

These terms apply between you and Asurela. You must be of legal age and capable of entering into an agreement under the law that applies to you. If you use Asurela for a business, you confirm that you are authorized to act for that business.

A separately signed service agreement, order form, or data-processing agreement governs the matters it expressly covers and takes priority over conflicting provisions in these terms. The Privacy Policy explains how information is handled; it does not replace any consent required by law.

Asurela provides conversational product discovery, catalog tools, AI-assisted visualizations, and connections to merchant sales teams. Available features depend on the plan, merchant configuration, integrations, and service availability. Demos and experimental features may have limits, change, or be discontinued.

Asurela is a technology platform. Unless expressly stated in a separate agreement, the merchant is the seller of the goods or services discussed in a conversation and is responsible for its own offers, orders, and customer relationships.

Provide accurate information, protect any account credentials and session links, and use the service only for lawful purposes. Notify us promptly if you suspect unauthorized use. You are responsible for activity you authorize and for ensuring that your use complies with applicable law.

• Do not upload unlawful, infringing, deceptive, or abusive content, or personal information you are not authorized to share.
• Do not bypass access controls, probe other merchants’ data, introduce malicious software, disrupt the service, or evade usage limits.
• Do not use the service to commit fraud, impersonate others, send unsolicited messages, or violate another person’s rights.
• Do not misrepresent generated designs or product information as verified professional advice or a confirmed merchant commitment.

Submit a website for import only if you own it or have permission to use its content for this purpose. Public availability alone does not establish that permission. You are responsible for the rights needed to supply product images, descriptions, trademarks, and other catalog materials, and for honoring applicable website and integration terms.

Merchants are responsible for keeping their catalog and business information accurate, providing required notices to customers, obtaining necessary permissions, and supervising the assistant’s use in their business. Import results may be incomplete, out of date, or inaccurate and should be reviewed before use.

You retain the rights you hold in the content you submit. You grant Asurela permission to host, copy, process, transmit, and adapt that content as necessary to provide the requested service, including processing through service providers, generating visualizations, and making content available to the merchant involved in your conversation. This permission does not transfer ownership of your original content.

You must have the permissions needed for photographs of other people, private spaces, and third-party materials. Remove sensitive details before uploading. Processing and retention of personal information are described in the Privacy Policy.

You may use outputs delivered to you subject to applicable law, third-party rights, and any service agreement. AI outputs may not be unique or eligible for intellectual-property protection. Asurela does not guarantee exclusivity, copyright ownership, or non-infringement of generated outputs.

AI responses and images may contain errors, omissions, or invented details. Visualizations are illustrative: colors, textures, scale, lighting, layout, and product placement may differ from real products or installed results. Verify measurements, quantities, compatibility, safety, and specifications with the merchant or a qualified professional before purchasing or carrying out work.

The service does not provide architectural, engineering, structural, electrical, legal, or other regulated professional advice. Generated designs are not construction documents. You remain responsible for deciding whether an output is appropriate for your intended use.

Prices, stock, recommendations, delivery estimates, and quotes shown by the assistant are subject to verification by the merchant. A conversation, visualization, or quote request does not by itself confirm an order, reserve stock, or establish a final price. The merchant’s checkout or express confirmation determines the applicable purchase terms.

The merchant is responsible for fulfillment, installation, product warranties, returns, refunds, and product-related disputes. Contact the merchant about those matters. Third-party websites, messaging channels, and payment services are governed by their own terms, and their availability is outside Asurela’s control.

Any paid service is subject to the pricing, currency, taxes, usage allowances, billing period, renewal conditions, and cancellation or refund terms presented when you subscribe or specified in your written agreement. A demo request alone does not authorize a charge or start a paid subscription.

Contact hello@asurela.com for billing or cancellation requests. Amounts already due remain payable, subject to your agreement and any mandatory refund or cancellation rights. Changes to paid terms will be communicated as required by the applicable agreement and law.

Asurela and its licensors retain their rights in the platform, software, branding, and service materials, excluding your content and third-party materials. You receive a limited right to use the service in accordance with these terms and your agreement. No other rights in Asurela’s intellectual property are transferred.

We may maintain, update, or change the service and may restrict or suspend access to address a security threat, unlawful activity, material breach, or unpaid fees under a paid agreement. Where reasonably practicable and appropriate, we will provide notice and an opportunity to resolve the issue.

You may stop using the service at any time, subject to existing payment or contractual obligations. Contact us to request closure or assistance with information held in the service. Termination does not automatically delete merchant records or records subject to lawful retention. Provisions that by their nature need to continue, including accrued payment obligations, intellectual-property protections, and liability provisions, survive termination.

Except for commitments expressly made in a separate agreement and to the extent permitted by law, the service is provided on an ‘as available’ and ‘as is’ basis. We do not guarantee uninterrupted operation, error-free outputs, or particular sales, design, or business results.

To the extent permitted by applicable law, Asurela is not responsible for indirect or consequential losses, lost profits, or lost business opportunities arising from use of the service. Nothing in these terms excludes or limits liability that cannot lawfully be excluded or limited, including applicable liability for fraud or intentional misconduct, or removes mandatory consumer rights. Any specific liability limits in a separately agreed contract apply according to that contract.

Please contact hello@asurela.com with a description of any concern so we can seek a practical resolution. Any governing-law or forum provision in a separately signed agreement applies subject to mandatory legal protections. Otherwise, applicable law determines the governing law and competent courts. These terms do not require mandatory arbitration or waive rights that cannot be waived by law.

If a provision is found unenforceable, the remaining provisions continue to apply to the extent permitted by law. A failure to enforce a provision on one occasion is not a waiver of the right to enforce it later.

We may revise these terms as the service evolves. The date above identifies the latest revision. Material changes will be communicated where required, and any required acceptance will be obtained before those changes apply. A revision does not retroactively change a separately signed agreement.